---
title: 【Travel Series】Seoul
description: Travel Guide and curated list for shopping in Seoul, South Korea
image: https://blog.lumiebox.com/hubfs/travel/seoul/2024_seoul_sigonggan.jpeg
---

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# 【Travel Series】Seoul

 24 May 2024

[Cat](https://blog.lumiebox.com/author/cat) 

![](https://blog.lumiebox.com/hubfs/travel/seoul/2024_seoul_sigonggan.jpeg)

Introducing the Seoul edition of my Travel Series :) I spent 2+ months in Seoul in 2024 and these are my curations/finds:

In this article

- [Google Map](https://www.google.com/maps/d/u/5/edit?mid=1iFoZIfBLlUPc3NguF9DtDJHn7S0UP4g&usp=sharing)
- [Shopping](https://blog.lumiebox.com/travel-series-seoul#shopping)
- [Beauty / Selfcare](https://blog.lumiebox.com/travel-series-seoul#beauty)
- [Food & Cafe](https://blog.lumiebox.com/travel-series-seoul#food)

 

# Shopping

For shopping, I recommend a few major areas outlined below, but you can find more scattered shops in my Google Maps link. I love the major department stores as they house many brands in one place.

## 1. Department Stores & Underground Malls

- LOTTE Young Plaza (Myeong-dong): Trendy department store in Seoul's famous neighborhood.
- Starfield COEX Mall: Massive underground shopping mall & convention center with a theater, aquarium & restaurants. Also home of Starfield Library.
- Gangnam Express Bus Terminal: Goto Mall, Enter-6 Fashion Mall, Shinsegae: Also massive underground shopping, 2 malls and Shinsegae department store.
- DOOTA: Many Korean fashion shops with Olive Young shop in B2 floor.

If you're shopping luxury brands (there are Korea/Asia exclusives for some brands), I suggest [Shinsegae](http://eng.shinsegaecentralcity.com/about), [LOTTE Main](https://global.lotteshopping.com/eng/store/main?cstrCd=0001), [Hyundai Coex](https://english.visitkorea.or.kr/svc/whereToGo/locIntrdn/rgnContentsView.do?vcontsId=106285).

## 2. Shops/Brands

For all the rest of the shopping, I recommend taking walks and exploring some of the areas in my Google Map, such as Hongdae, Myeong-dong, Dongdaemun, Gangnam, Garosu-gil.

![Seoul Sigonggan](https://blog.lumiebox.com/hs-fs/hubfs/travel/seoul/2024_seoul_sigonggan.jpeg?width=767&height=617&name=2024_seoul_sigonggan.jpeg)

**![Seoul Nyunyu Wholesale](https://blog.lumiebox.com/hs-fs/hubfs/travel/seoul/2024_seoul_nyunyu.jpeg?width=768&height=1024&name=2024_seoul_nyunyu.jpeg)**

**Favorite Shops / Brands:**

- [8seconds](https://www.ssfshop.com/8Seconds/) (에잇세컨즈)
- [Aland](https://a-land.co.kr/shop/) (에이랜드)
- [Artbox](https://www.poom.co.kr/dispctg/initArtboxMain.action) (아트박스)
- [Butter](https://www.mhmall.co.kr/index.html?page_id=2) (버터)
- [Brand Market](https://www.instagram.com/brandmarket4455/) (브랜드마켓)
- [Chaakan](https://chaakan.co.kr/) (착한구두)
- [CLO](https://clostudio.kr/) (클로 스튜디오)
- [Daiso](https://www.daisomall.co.kr/) (다이소몰)
- [EMIS](https://emis.kr/) (이미스)
- [General Idea](https://generalidea.co.kr/product/list.html?cate_no=356) (제너럴아이디어)
- [JAJU](https://www.sivillage.com/jaju/main/initMain.siv) (자주)
- [Mardi Mercredi](https://mardimercredi.com/) (마르디 메크르디)
- [Marithé Francois Girbaud](https://marithe-official.com/) (마리떼 프랑소와 저버)
- [MIXXO](https://mixxo.com/) (미쏘)
- [Mosvani](https://www.instagram.com/mosvani_studio/) (모스바니)
- [Musinsa Standard](https://www.musinsa.com/brands/musinsastandard) (무신사 스탠다드)
- [NYUNYU](https://nyunyu.co.kr/) wholesale (뉴뉴)
- [Rola Rola](https://www.rolarola.com/) (로라로라)
- [Sappun](https://www.sappun.co.kr/) (사뿐)
- [Shoopen](https://shoopen.elandmall.co.kr/) (슈펜)
- [Sigonggan](https://sigonggan.com/) (시공간) Update 2025 \* CLOSED, the large store in Myeongdong is now "nyunyu house 뉴뉴하우스"
- [Sinoon](https://sinoon.co.kr/) (시눈)
- [Stand Oil](https://standoil.kr/index.html) (스탠드오일)
- [TWEE](https://twee.co.kr/) (트위)

**Beauty:**

- [BANILA CO](https://www.banila.com/) (바닐라코)
- [CHICOR](https://chicor.com/main) (시코르)
- [Etude](https://www.etude.com/) (에뛰드)
- [Holika Holika](https://www.holikaholika.co.kr/) (홀리카홀리카)
- [Olive Young](https://www.oliveyoung.co.kr/) (올리브영)

**Accessories:**

- [피네 Piné](https://yungyungs2.cafe24.com/shop2)
- [romanticmood](https://link.inpock.co.kr/romanticmood)
- [vimevime](https://www.vimevime.com/)

**Illustration (Stickers, Stationery):**

- [dagl dagl](https://www.instagram.com/dagl_dagl)
- [Dusoon](https://www.instagram.com/dusoon4/)
- [fantafore](https://www.instagram.com/fantafore/)
- [manta box](https://www.instagram.com/manta_box/)
- [pompomroom](https://www.instagram.com/pompomroom/)
- [ppomppom studio](https://www.instagram.com/ppomppom_studio/)
- [Rayeon Fancy](https://www.instagram.com/rayeonfancy)
- [Seolkee illust](https://lovticker.imweb.me/seolkee_illust/?sort=like)

![2024 Pompomroom Rayeon Fancy Korea Stickers](https://blog.lumiebox.com/hs-fs/hubfs/travel/seoul/2024_korea_stickers.jpg?width=549&height=691&name=2024_korea_stickers.jpg)

# Beauty

Recommendations for skin care / self care with English speaking staff. For more and plastic surgery clinics I recommend checking out [PurseForum](https://forum.purseblog.com/forums/asian-plastic-surgery-cosmetic-procedures.277/)!

- [VSline Clinic](https://vslineclinic.com/) - Skin treatments & dermatology
- [NailMC](https://www.instagram.com/nailmc.nail) - Nail design
- [Namibrow](https://www.instagram.com/nami_brow) - Lash perm and brow design/microblading

# Food & Cafe

![Hanok Tea House](https://blog.lumiebox.com/hs-fs/hubfs/travel/seoul/2024_seoul_hanok_tea_house.jpg?width=600&height=699&name=2024_seoul_hanok_tea_house.jpg)

[Hanok Tea House](https://www.instagram.com/hanok.cafe_insadong/) (한옥찻집) & Meomureum (머무름)  
Two delicious bingsu cafes right next to each other

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[shopping in seoul](https://blog.lumiebox.com/topic/shopping-in-seoul), [korean fashion](https://blog.lumiebox.com/topic/korean-fashion), [travel](https://blog.lumiebox.com/topic/travel), [travel guides](https://blog.lumiebox.com/topic/travel-guides), [seoul](https://blog.lumiebox.com/topic/seoul)

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