Introducing the Seoul edition of my Travel Series :) I spent 2+ months in Seoul in 2024 and these are my curations/finds:
In this article
Shopping
For shopping, I recommend a few major areas outlined below, but you can find more scattered shops in my Google Maps link. I love the major department stores as they house many brands in one place.
1. Department Stores & Underground Malls
- LOTTE Young Plaza (Myeong-dong): Trendy department store in Seoul's famous neighborhood.
- Starfield COEX Mall: Massive underground shopping mall & convention center with a theater, aquarium & restaurants. Also home of Starfield Library.
- Gangnam Express Bus Terminal: Goto Mall, Enter-6 Fashion Mall, Shinsegae: Also massive underground shopping, 2 malls and Shinsegae department store.
- DOOTA: Many Korean fashion shops with Olive Young shop in B2 floor.
If you're shopping luxury brands (there are Korea/Asia exclusives for some brands), I suggest Shinsegae, LOTTE Main, Hyundai Coex.
2. Shops/Brands
For all the rest of the shopping, I recommend taking walks and exploring some of the areas in my Google Map, such as Hongdae, Myeong-dong, Dongdaemun, Gangnam, Garosu-gil.
- 8seconds (에잇세컨즈)
- Aland (에이랜드)
- Artbox (아트박스)
- Butter (버터)
- Brand Market (브랜드마켓)
- Chaakan (착한구두)
- CLO (클로 스튜디오)
- Daiso (다이소몰)
- EMIS (이미스)
- General Idea (제너럴아이디어)
- JAJU (자주)
- Mardi Mercredi (마르디 메크르디)
- Marithé Francois Girbaud (마리떼 프랑소와 저버)
- MIXXO (미쏘)
- Mosvani (모스바니)
- Musinsa Standard (무신사 스탠다드)
- NYUNYU wholesale (뉴뉴)
- Rola Rola (로라로라)
- Sappun (사뿐)
- Shoopen (슈펜)
- Sigonggan (시공간)
- Sinoon (시눈)
- Stand Oil (스탠드오일)
- TWEE (트위)
Beauty:
- BANILA CO (바닐라코)
- CHICOR (시코르)
- Etude (에뛰드)
- Holika Holika (홀리카홀리카)
- Olive Young (올리브영)
Accessories:
Illustration (Stickers, Stationery):
Beauty
Recommendations for skin care / self care with English speaking staff. For more and plastic surgery clinics I recommend checking out PurseForum!
- VSline Clinic - Skin treatments & dermatology
- NailMC - Nail design
- Namibrow - Lash perm and brow design/microblading
Food & Cafe
Hanok Tea House (한옥찻집) & Meomureum (머무름)
Two delicious bingsu cafes right next to each other
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